Aviation Ad Network ™ for Advertisers Campaign-Optimization Tips
Creating an Aviation Ad Network ™ campaign is easy. The following list details several helpful hints that can save you time and provide an enhanced understanding of your expected results when you're creating an Aviation Ad Network ™ campaign: 
• Separate search partners and publisher network traffic into different campaigns. Keep your traffic streams separate so you can track the visitor value from each stream individually; optimize your sales funnel for each group.
• Separate broad, phrase, and exact match types into separate campaigns (or if volume doesn't allow separate ad groups) in order to monitor how differently those ad types perform.
• Create tightly focused ad groups with closely related keywords. Avoid sloppy ad groups with thousands of words all pointing to some loosely related ad. Group common desires and mindsets, write targeted ads, and send each to a targeted landing page.
• Place underperforming keywords in new ad groups and optimize the ads for those keywords. If one of your top traffic keywords in an ad group is getting a significantly lower CTR than the rest, move it to its own ad group and write an ad with that keyword in the headline (and perhaps in the URL).
• Run the same ads both with and without keywords. The reporting section will give you an exact view of the performance of each ad. Use these results to determine if with or without keywords is best for you and your ad goals.
• Add long-tail keywords to decrease CPC and increase traffic. Three- and four-word phrases tend to have less competition and represent buyers rather than lookers.
• Focus your energy on the changes that will make the biggest difference. Before managing and optimizing your account, sort campaigns, ad groups, and keyword lists by impressions. Start where the most traffic is so your improvements lead to increased or more qualified visitor flow.
Here's more about how your ads may look and how visitors might see them.
Please keep in mind, ad creation, content, images and text that you use are all up to you. How your ad actually appears (IAB ad unit guidelines) on the publishers website is determined by the publisher and what best meets their needs. The following are provided as simple examples of how ads may look. Please also remember you may create both text and image based ads at no cost.
There is no requirement on how many or how few ads you create. However publishers may choose to display text only, image only, or both types of ads (random) on their sites. Since creating ads is free and publishers choose the format they want, we recommend that you create a variety of ads and monitor their activity and click through rates to determine their success. There is no difference in price or cost for text or images based ads so try both. In fact we encourage you to try variations both to determine what works best for you.
You can also view "Real", "Live " ads on the Aviation Ad Network ™ home page, and our company blog.
Where your ads can appear
When you advertise with Aviation Ad Network ™, your ads can appear on different places across the web, depending on how you target your ads, to whom you choose to show them, and the types of ads you create. Aviation Ad Network ™ is an aviation specific advertising network, and we do our best to that all of our publishers are aviation related. Here's where or to whom your ads can appear:
• On search sites
• On websites and blogs that people visit
• On mobile phones with full browsers, tablets, and devices
• To people in specific locations or who speak a specific language
• To aviation specific audiences
Before you choose where or how to show your ads (text or image based), try thinking like your customers. What do they like? What are their habits? Where are they? What do you need to know about them so you can best reach them with your ads? Keeping your customers in mind when you make your choices can help you reach more customers and get a higher return on investment (ROI).
Where your ads can appear and who might see them based on your targeting methods.
Aviation Ad Network ™ always attempts to display your ads on the websites most relevant to your products and services, using contextual targeting. Once you've decided that you'd like to show your ads on the Aviation Ad Network ™, you can set where you'd like your ads to appear or what audience you'd like to reach by choosing from these different targeting methods: 
• Keywords: Your ads appear on the Aviation Ad Network ™ based on your keyword list. For Aviation Ad Network ™ pages, we use contextual targeting to match keywords to webpage content.
• Placements: Your ads can appear on publisher webpages based on the publishers location preferences. This means that your ads may appear at the top or bottom, left or right, or smack dab in the middle of page content. Placement of ad blocks is determined by the publisher.
• Channels: Your ads are shown to aviation specific audiences on Aviation Ad Network ™ publisher websites. You can reach people in specific categories by selecting a channel for your campaign. Selecting the default channel or specifying multiple channels gives you the widest reach, while selecting specific channel limits your ads visibility to only the channel you have selected. The default channel is the equivalent of “run everywhere” and should be selected to provide maximum exposure. Publishers may select to display ads from a specific channel or default based on their preferences. The most commonly selected channel for publishers is the default channel.
• Topics: Your ads may appear on multiple pages about a specific topic. Aviation Ad Network ™ uses contextual targeting, just like with keywords, to match your ad to relevant webpages about specific topics in your ad. "Topics" is the Aviation Ad Network ™ term for specific webpage content, such as flight schools or aviation news.
• Mobile devices: Your ads can be shown to customers who visit Aviation Ad Network ™ publisher websites from full-browser mobile devices, like iPhone or Android devices. Your ads can also appear on mobile apps, which are considered part of our Aviation Ad Network ™.
Please Keep in mind - Ads on the Aviation Ad Network ™ appear on many different websites and webpages, and even search results pages where the publisher has integrated our contextual search delivery functionality into their site.