22. November 2016 09:48
Avjobs is flexing its muscle in aviation recruiting with more ways for business to promote aviation job listings. The new Hosted Careers Mini Site feature gives companies another way to attract top talent to current openings. These Mini Sites also help companies to market their products, services, news and announcements to connect with more followers on social networks and promote themselves with the Aviation Ad Network to get their open position in front of more candidates.
All employer accounts come with the new Hosted Careers Mini Site feature, and Avjobs is experimenting with a slew of new recruiting features tied to mini sites. Based on the traffic and behavior behavior we’ve seen on Avjobs, we’re running tests on job postings and applications from candidates to improve the overall effectiveness of the process.
Another new feature allows companies to formally share a job opening with related details like job title, company name and location. The special delivery and formatting could differentiate job postings from other content and attract eyeballs in the crowded job availability market and applicant pool.
Company job postings show up on the Hosted Careers Mini Site, creating a dedicated landing place where companies can send job seekers. Companies get the added benefit of potentially gaining new followers whether or not someone applies for the open position, compared to a relatively static Careers page on a company’s website.
Job postings include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s profile. That helps people quickly apply for jobs without typing in redundant information.
Submitted applications are received by companies as an Avjobs Message (job application) sent to the email address of the company’s recruiter, website or ATS.
Businesses are also able to pay to show their job postings to more people with Aviation Ad Network ad offerings. Avjobs opportunity here combines its ubiquitous reach, personal data and engagement.
Avjobs added personalized RSS Feeds for company jobs last year, which provide additional syndication in the aviation industry.
Avjobs applicant profiles, are filled with extensive information about their past jobs titles, employers, education and interests. Recruiters can target job posting ads so they reach people with the right credentials in preferred locations. And because people browse Avjobs and the thousands of Aviation Ad Network publisher sites constantly, those users are likely to eventually see the ads.
Most Avjobs users visit when they’re updating their profile about a new job, or are actively looking for one. But Avjobs can reach people not even thinking about a job, yet could be convinced to apply for the chance at a higher salary or better job title.
That’s the same reason Avjobs has been able to build giant brand and performance advertising businesses. Avjobs offers demand generation, drumming up interest people didn’t know they had. [More]