Effective Ads for Help Wanted
Although the staff of the
newspaper's classified
advertising section will
sometimes offer to write the
copy of a help-wanted ad for you
at no additional cost, it is
better to write it yourself so
that you are sure you are
presenting the facts accurately
and as attractively as possible.
The first rule in writing
help-wanted ad copy is to be
specific. Think about what you
are saying and how readers will
interpret it. Being specific
means writing an accurate
headline and also stating
clearly the responsibilities of
the job and qualifications of
the successful candidate.
Be sure to include the
following: Company name and
contact information, job title
and level, a concise description
of the job, salary range,
starting date and experience
required (number of years,
formal training, expertise with
specific equipment or computer
programs, for example). Also
include any legal descriptions
such as EEO information and
boilerplate that describes your
company.
Rule number two is: be dynamic.
Use descriptive language
(positive adjectives and action
verbs), personalize the tone by
addressing the reader as "you",
and emphasize the opportunities
and benefits of the job. As with
any ad, the purpose of this one
is to sell. In this case, to
sell the reader on your company
and this position. |