A Small Business Guide for Aviation Ad Network

A Small Business Guide for Aviation Ad Network

So you've got a business, you want to advertise online and you've got a small budget. What to do?

Aviation Ad Network, Avjobs online keyword-driven, pay-per-click advertising gives small businesses the opportunity to get the word out about their product or service to targeted groups of people. Even with a small budget (as little as $5!).

Aviation Ad Network is extremely beneficial. Here's why:

 

You can do the following with Aviation Ad Network:

  • Control your budget
  • Choose where your ad appears
  • Set your cost-per-click (CPC) price point
  • Track the success of your ad campaigns
  • Get charged only when someone clicks on the ad, not just when it appears in a browser window
  • Have ads appear along with content that matches your company. For example, if you sell hangar door openers and someone searches for "hangar doors," your ad would be most likely to appear.
  • Reach new customers you otherwise wouldn't reach

All ads appear on high-quality aviation websites that partner with the Aviation Ad Network. How high in the list your ad appears depends on how closely your keywords match a user's search term, and how much you're willing to pay for each click.

So how do you get started with Aviation Ad Network? Simply follow these easy steps:

Step 1: Create Your First Ad

Creating an ad is quick. You can choose a text ad or display ad. The display ads appear as graphics with text.

  1. Go to: https://www.avjobs.com/adnetwork/
  2. Click the button that says "Create Your Ad"
  3. Enter your information (name your ad, choose an ad type, enter your ad information)
    1. Choose a text ad, text ad with small image or Image banner ad.
    2. Choose a headline – The headline appears in bold and is used to grab the reader's attention, so try to hook the reader with this line. The headline must be 40 characters or fewer.
    3. Fill in description line number one – This line provides additional information from the headline. If you were browsing for your product, what would make you click on the link with the intent to buy? You don't want to trick people to come to your site, so make sure you can deliver on any promises you make. Traffic doesn't always translate to sales. You can use up to 40 characters on this line.
    4. Fill in description line number two – This is a place to add additional information that may not have fit on the first line. You can also use a call-to-action tag here, such as "save 25% if you order today." You have 40 characters to use on this line as well.
    5. Display URL is where you put your address for your website as you want it to appear. Leave out the "http://" and simply use "www.yoursite.com" for appearance sake.
    6. Destination URL is the actual destination to your website. The http:// is already in the drop box. You can also choose https://. In the blank box, fill in the rest of your website address. Be sure the link is working properly. You don't want to pay for clicks that don't actually land on your website due to a typo.
  4. Carefully review the ad preview. You may want to enlist the help of another person to check for typos or grammatical errors.
  5. Click the "Continue" button at the bottom of the page.

Avjobs Aviation Ad Network "Get Started"

Step 2: Target Your Audience

  • This is where you can select the countries you would like to target with your ad. If you would rather not target any particular countries, imply select 'No Country Targeting'. If you would like to select specific US States and Market Regions, select ONLY United States from the Available Countries. You can always change it later.

  • You will also want to select the Content Channel for the type of broad-reach content that relates to your advertisement. The "Default Channel" will be selected by default. You should leave this selection checked for the widest reach. You can always change it later.

  • Keywords and Phrases are used to deliver your advertisement on search results and related content pages. Include as many keywords and phrases that are related to your campaign or simply leave this section blank. You can always change it later.

Step 3: Activate Your Account

If you like the way the ad looks and you want to run it, you'll need to create an account and fund it. To activate your account and start running your ads, enter your budget and funding information.

Cost Per Click - We use a proxy-bidding system. This means you only pay your Maximum CPC if you are not the highest bidder

Daily Budget - Because our network is extremely dynamic, your placement can change dramatically from second to second. To be sure you do not use your entire monthly budget in just a few days, you can set an Average Daily Budget. Simply enter your chosen amount and we'll show your ad until your budget is met for the day.

Funding Your Account - specify your payment type and billing information to activate your account and start running your ads.

Job Postings - You have 3 seconds to grab their attention!

How to optimize your job postings. 

It was discovered that the average aviation job seeker looks at a job posting for 3 seconds.  So you better MAKE that posting count.  The goal is to draw the right job seeker in and hold their attention long enough to get the feel for your company, be attracted to the job, determine they have the skills and qualifications, and then APPLY.

How do you do that?

First, your job posting has to be found.  Utilizing the same keywords in the title of the posting as the job seekers are using to find a job when they do their search is the essence of getting your job posting ranked in the first 2 pages of search results.  Avjobs.com, the largest aviation jobs company, and the number one site aviation job seekers are using online, says that if your job doesn’t show up on the first 3-4 1/2 pages of results, it probably won’t get seen.

Pick job titles that are the common denominator name for that position in the industry.  If your organization is looking for a Northwest Territory Business Development Manager, call it a Sales Manager, or Territory Sales.  If you need a Licensed A&P Mechanic then A&P Mechanic should be in the job title.  Then add a specialty to help narrow down your audience, but keep it simple (i.e. add A&P Mechanic – Challenger). The key is to THINK LIKE THE JOB SEEKER.

Now that you’ve been found, you need to grab and hold their attention.  75% of job seekers read job postings based on their appearance. Keep the format clean, easy to follow, and use bullets.  Long paragraphs and redundant descriptions are overwhelming on the eye and will cause the job seeker to move on.

Introduce the job seeker to your corporate culture; provide high points about why it’s great to work for your organization.  Clearly they are job hunting and it’s usually because they are unhappy.  Hit their pain points and give reasons why they would enjoy working at your organization.

The following is an example of the Attention Grabber for a job description.

Position Highlights:

  • Recognized leader – Rated #1 in their industry.
  • Advancement: Potential for a key leadership opportunity in the future.
  • Drive: Progressive “issue-free” employee relations programs.
  • Growth: Recently finished a mega expansion (1 Million+ Sq. Ft) with cutting edge production equipment.
  • Stability: Located in Virginia Beach since the early 70’s, this organization has NEVER had a layoff!  CHECK IT OUT – VIRGINIA BEACH AREA (with link to community page).

Next, provide concise, specific responsibilities.  Avoid describing soft skills that:

  1. Everyone thinks they have, even when they don’t.
  2. You will only really be able to determine during the interview process.
  3. Are too wordy to make sense.  Example, “have experience collaborating in a consolidated yet diverse team with multiple skill sets in a multinational environment with dynamic personalities”.

Same rule goes for listing the qualifications.  Use bullets to clearly spell out what you need in direct, specific descriptions.

Qualifications:

  • Graduate of an Accredited Maintenance School. Both A + P Licenses preferred.
  • Current License(s).
  • FAA Certification Card.
  • 3-5 years of experience in Airframe Control Bearings/Zinc Nickel Applications.
  • Ability to work weekends and evenings.

Now that you have completed the content, the next step is to get it out.  In our next blog we’ll explain best practices on job posting placement and frequency.

 

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Avjobs.com is an online resource that brings together employers and employees in the aviation industry (Simply put, we tell you exactly who is hiring and where - right now!). Our Job Search System is for anyone looking for aviation related industry employment at any level.  Please visit our Web Site for additional Aviation Employment Assistance and information. You will need to visit our website and log into the Applicant system, members.avjobs.com, to apply for positions. Please be aware that you will not be considered for any position until you have applied. Completing your online job application in our system will give you additional visibility and ensure your resume and interest remain active and visible to our recruiters.
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Instructor

Instructor

Jefferson Community and Technical College
Louisville, KY
United States

Jefferson Community and Technical College, a part of the Kentucky Community and Technical College System (KCTCS), is accepting applications for an Instructor in the Aviation Maintenance Technology Program located at Shawnee High School in Louisville. This is a second shift position working Monday thru Friday 2:30PM to 10:30PM.

EXAMPLE OF DUTIES:
1.This faculty position for aviation provides the leadership necessary to work cooperatively with the JCPS system and JCTC school faculties, administrative teams, and appropriate units within the District and College to implement all aspects of the aviation program in relation to instruction, record keeping, tools, equipment, and supplies needs as well as assist the coordinator as required.
2.This position will be responsible for teaching Aviation Maintenance courses within the technical program to postsecondary students. Other duties include academic advising, course and curriculum development, institutional service, community service, leadership and professional development.
3.Maintain accurate and up-to-date records according to all JCPS, JCTC, and FAA policies and regulations.
4.Report necessary shop and equipment maintenance needs to assure that all required equipment is in good working order, meets FAA certification requirements, and is ready for instructional use.
5.Teach classes as assigned by the program coordinator and facilitate the smooth operation of all aspects of the aviation program.
6.Document all absences and keep other student and program records as requested by the program coordinator.
7.Performs other duties as assigned by the designated supervisor.

MINIMUM REQUIREMENTS:
1.FAA Airframe and Powerplant Mechanic Certification. (Required)
2.All applicants must meet FAA Licensure/Certification requirements for the occupation. (Required)
3.Five (5) years successful work experience in the AMT field as a FAA certified technician. (Preferred)
4.FAA Inspection Authorization. (Preferred)
5.Associate’s degree with courses in Math, Science, or aviation. (Preferred)
6.Three (3) years of successful teaching in the field of aviation maintenance or other related experiences. (Preferred)

Date Opened: 06/20/13Date Closes: 07/05/13

The screening process will begin 07/08/13. The posting may be extended if additional candidates are needed. Applicants will be notified if selected for an interview.

KY State Law requires state and national pre-employment background checks as a condition of employment.
Apply on line at our website:
http://www.jefferson.kctcs.edu/Job-Seekers.aspx

Please reference Avjobs when applying for this position.

https://www.avjobs.com/job-of-the-week/index2.asp