At Avjobs, our mission drives everything we do: we help people get jobs. Providing job seekers and aviation employers with the best possible experience is what keeps them coming back to Avjobs. It’s also what makes us the best place for employers to find the right fit every day.

As we have shared in the past, we are constantly striving to improve the job seeker’s experience. Our Search Quality team is dedicated to reviewing jobs to make sure they are of the highest quality and provide the kind of experience we believe everyone deserves. This includes ensuring jobs contain accurate information and provide easy access to job details and contact information to apply. Also important is ensuring companies don’t use posting practices that unfairly inflate job visibility and adversely affect job seekers, such as re-posting or posting jobs in locations other than where the employee will actually work.

Change in job posting visibility
We are constantly striving to balance the needs of job seekers with those of the organizations that recruit on Avjobs. And, with that in mind, Avjobs has enhanced its job posting platform for aviation recruiters and talent acquisition teams to extend their reach by publishing job postings directly to Google for Jobs.

How Avjobs Works
Avjobs identifies attributes in your job postings and the attributes that Google requires for Google for Jobs posts. We then transform those attributes into schema tags. Even though this is a complex process behind the scenes, Avjobs has put a clean, user-friendly interface on the underlying technology to make it simple to post your jobs directly to Google for Jobs, without requiring developer support.

Avjobs advanced tools are designed specifically for aviation job postings to ensure a high degree of accuracy. Our tools automatically recognize all of the key Google tag attributes including title, job location, job description, date posted, and hiring organization. You have the option to review your posting and make adjustments if necessary, and then with one click, publish your job.

Google for Jobs uses artificial intelligence, machine learning, and integrations with Avjobs to make it possible for your jobs to be seen in Google search results, and to be found more easily, despite the variety of titles a job may have. It has potential to bring a lot more visibility to job posts and attract more applicants than ever.

Now, in just one step, aviation employers and recruiters are able to push job postings directly to Google for Jobs by using Avjobs, accelerating candidate flow and reducing the cost and time to hire. The Avjobs system automatically identifies the attributes that Google requires and structures the Google tags—all without touching the underlying job posting.

How long does it take for my job to show up on Google?
Assuming you have posted your job on Avjobs, it shouldn't take too long - you just have to wait for Google to index your posting on our site. This can sometimes take a few days.

About Avjobs:
Avjobs provides the aviation industry with recruitment tools and a marketing platform that is designed to quickly and directly publish job postings to Google for Jobs, maximize their visibility and accelerate the flow of qualified candidates. Created for aviation recruiters, talent acquisition teams and HR professionals, Avjobs offers the fastest and most direct path to posting jobs on Google for Jobs with “just one step,” all without the need for HTML coding or developer support.

View Employer Plans and Pricing

Avjobs is an aviation job site that focuses exclusively on aviation jobs. The job board allows you to target its audience of aviation job seekers and the interface looks awesome! The viewership is also a plus, you can get unlimited postings for a month or a year for $249 or $799, respectively, and you can get your job listing posted on top aviation sites and top aviation industry blogs through the Aviation Ad Network.

View Employer Plans and Pricing

When it comes down to it, recruiting is a lot like marketing. So if marketers are constantly A/B testing their landing pages or calls-to-action, shouldn't recruiters and job advertisers be doing the same for their job listings?

If you're still hung up on what exactly A/B testing is, Optimizely describes it as

Benefits of A/B Testing Job Listings

A/B testing your aviation job listings is great for a number of reasons. At your company, who usually writes the job listings for your open positions? Is it the Recruiter or the Hiring Manager? With A/B testing, you can have each person write their own version of the job listing and see which performs better. After testing multiple versions, your team will have a better understanding of what parts of your job listings resonate with aviation professionals (and which parts turn them off).

What Specifically to A/B Test

Your options here are endless. But we'll give you a few to get started.

• The title of the open job (ex: Senior Aviation Professional vs. Experienced Aviation Professional)
• Where to list the job requirements in the body of the post (ex: at the beginning or at the end)
• Including certain qualifications (ex: five requirements vs. 15?)
• Requirements or Preferred Skills
• Writing about the company culture
• Requiring a cover letter upon application
• Sending a resume by email or using your ATS

How to A/B Test Your Job Listings

Avjobs allows you to A/B test your jobs within our platform. So poke around (or call up our support crew and see how we can help) and do some tests to get a hang of it.

If you're posting open jobs to your own website, you can A/B testing things like the page's layout, the font size or color, using different photos or images on the page, method of application and much more. Do applicants drop off after they see that a cover letter is required? Do visitors apply for the job more often when the "Apply" button is green or blue?

Measuring Your Results

To effectively measure results and compare your efforts, it's important to always have a control and a variation. You'll likely want to track things like the number of views, click rates, and number of applicants. You can also follow the applicants throughout the entire hiring process and see what ended up happing to applicants from each test group.

Other Things to A/B Test

Once you get a taste of A/B testing, it's likely you'll become addicted. In addition to testing out variations of job listings, you can also test things like subject lines in your recruiting emails, images you feature on your company culture website, or the number of fields you require applicants to fill out when they apply for the job.

How to optimize your job postings. 

It was discovered that the average aviation job seeker looks at a job posting for 3 seconds.  So you better MAKE that posting count.  The goal is to draw the right job seeker in and hold their attention long enough to get the feel for your company, be attracted to the job, determine they have the skills and qualifications, and then APPLY.

How do you do that?

First, your job posting has to be found.  Utilizing the same keywords in the title of the posting as the job seekers are using to find a job when they do their search is the essence of getting your job posting ranked in the first 2 pages of search results.  Avjobs.com, the largest aviation jobs company, and the number one site aviation job seekers are using online, says that if your job doesn’t show up on the first 3-4 1/2 pages of results, it probably won’t get seen.

Pick job titles that are the common denominator name for that position in the industry.  If your organization is looking for a Northwest Territory Business Development Manager, call it a Sales Manager, or Territory Sales.  If you need a Licensed A&P Mechanic then A&P Mechanic should be in the job title.  Then add a specialty to help narrow down your audience, but keep it simple (i.e. add A&P Mechanic – Challenger). The key is to THINK LIKE THE JOB SEEKER.

Now that you’ve been found, you need to grab and hold their attention.  75% of job seekers read job postings based on their appearance. Keep the format clean, easy to follow, and use bullets.  Long paragraphs and redundant descriptions are overwhelming on the eye and will cause the job seeker to move on.

Introduce the job seeker to your corporate culture; provide high points about why it’s great to work for your organization.  Clearly they are job hunting and it’s usually because they are unhappy.  Hit their pain points and give reasons why they would enjoy working at your organization.

The following is an example of the Attention Grabber for a job description.

Position Highlights:

• Recognized leader – Rated #1 in their industry.
• Advancement: Potential for a key leadership opportunity in the future.
• Drive: Progressive “issue-free” employee relations programs.
• Growth: Recently finished a mega expansion (1 Million+ Sq. Ft) with cutting edge production equipment.
• Stability: Located in Virginia Beach since the early 70’s, this organization has NEVER had a layoff!  CHECK IT OUT – VIRGINIA BEACH AREA (with link to community page).

Next, provide concise, specific responsibilities.  Avoid describing soft skills that:

1. Everyone thinks they have, even when they don’t.
2. You will only really be able to determine during the interview process.
3. Are too wordy to make sense.  Example, “have experience collaborating in a consolidated yet diverse team with multiple skill sets in a multinational environment with dynamic personalities”.

Same rule goes for listing the qualifications.  Use bullets to clearly spell out what you need in direct, specific descriptions.

Qualifications:

• Graduate of an Accredited Maintenance School. Both A + P Licenses preferred.
• Current License(s).
• FAA Certification Card.
• 3-5 years of experience in Airframe Control Bearings/Zinc Nickel Applications.
• Ability to work weekends and evenings.

Now that you have completed the content, the next step is to get it out.  In our next blog we’ll explain best practices on job posting placement and frequency.

View all postings and apply

Avjobs.com is an online resource that brings together employers and employees in the aviation industry (Simply put, we tell you exactly who is hiring and where - right now!). Our Job Search System is for anyone looking for aviation related industry employment at any level. Please visit our Web Site for additional Aviation Employment Assistance and information. You will need to visit our website and log into the Applicant system, members.avjobs.com, to apply for positions. Please be aware that you will not be considered for any position until you have applied. Completing your online job application in our system will give you additional visibility and ensure your resume and interest remain active and visible to our recruiters.
Please visit members.avjobs.com