Job Postings - You have 3 seconds to grab their attention!

How to optimize your job postings. 

It was discovered that the average aviation job seeker looks at a job posting for 3 seconds.  So you better MAKE that posting count.  The goal is to draw the right job seeker in and hold their attention long enough to get the feel for your company, be attracted to the job, determine they have the skills and qualifications, and then APPLY.

How do you do that?

First, your job posting has to be found.  Utilizing the same keywords in the title of the posting as the job seekers are using to find a job when they do their search is the essence of getting your job posting ranked in the first 2 pages of search results.  Avjobs.com, the largest aviation jobs company, and the number one site aviation job seekers are using online, says that if your job doesn’t show up on the first 3-4 1/2 pages of results, it probably won’t get seen.

Pick job titles that are the common denominator name for that position in the industry.  If your organization is looking for a Northwest Territory Business Development Manager, call it a Sales Manager, or Territory Sales.  If you need a Licensed A&P Mechanic then A&P Mechanic should be in the job title.  Then add a specialty to help narrow down your audience, but keep it simple (i.e. add A&P Mechanic – Challenger). The key is to THINK LIKE THE JOB SEEKER.

Now that you’ve been found, you need to grab and hold their attention.  75% of job seekers read job postings based on their appearance. Keep the format clean, easy to follow, and use bullets.  Long paragraphs and redundant descriptions are overwhelming on the eye and will cause the job seeker to move on.

Introduce the job seeker to your corporate culture; provide high points about why it’s great to work for your organization.  Clearly they are job hunting and it’s usually because they are unhappy.  Hit their pain points and give reasons why they would enjoy working at your organization.

The following is an example of the Attention Grabber for a job description.

Position Highlights:

  • Recognized leader – Rated #1 in their industry.
  • Advancement: Potential for a key leadership opportunity in the future.
  • Drive: Progressive “issue-free” employee relations programs.
  • Growth: Recently finished a mega expansion (1 Million+ Sq. Ft) with cutting edge production equipment.
  • Stability: Located in Virginia Beach since the early 70’s, this organization has NEVER had a layoff!  CHECK IT OUT – VIRGINIA BEACH AREA (with link to community page).

Next, provide concise, specific responsibilities.  Avoid describing soft skills that:

  1. Everyone thinks they have, even when they don’t.
  2. You will only really be able to determine during the interview process.
  3. Are too wordy to make sense.  Example, “have experience collaborating in a consolidated yet diverse team with multiple skill sets in a multinational environment with dynamic personalities”.

Same rule goes for listing the qualifications.  Use bullets to clearly spell out what you need in direct, specific descriptions.

Qualifications:

  • Graduate of an Accredited Maintenance School. Both A + P Licenses preferred.
  • Current License(s).
  • FAA Certification Card.
  • 3-5 years of experience in Airframe Control Bearings/Zinc Nickel Applications.
  • Ability to work weekends and evenings.

Now that you have completed the content, the next step is to get it out.  In our next blog we’ll explain best practices on job posting placement and frequency.

 

Trending content on Avjobs

Top trending content from the Avjobs blog and website.

Aviation Career Salary, Wages and Pay

Pilot Salaries, Wages and Pay
Airline Flight Attendant Career Overview
Aviation Jobs Airline Jobs Airport Jobs Aerospace Jobs Since 1988 Avjobs.com
Aviation Career Salary, Wages and Pay
Ticket Agent Career Overview
Aircraft Mechanic (A&P) Career Overview
Salaried Aviation Career Rates, Wages and Pay
Flight Dispatcher Career Overview
Copilot or First Officer Career Overview

Avjobs Aviation Jobs Alerts

Avjobs.com is an online resource that brings together employers and employees in the aviation industry (Simply put, we tell you exactly who is hiring and where - right now!). Our Job Search System is for anyone looking for aviation related industry employment at any level.  Please visit our Web Site for additional Aviation Employment Assistance and information. You will need to visit our website and log into the Applicant system, members.avjobs.com, to apply for positions. Please be aware that you will not be considered for any position until you have applied. Completing your online job application in our system will give you additional visibility and ensure your resume and interest remain active and visible to our recruiters.
Please visit members.avjobs.com

You can also see our RSS Job Feeds by State on our RSS Feeds page.

Spirit of Flight Center Member Benefit Program

Avjobs Applicant Discount Programs
Register for an applicant subscription, send in your documentation and receive up to twelve (12) months of free service on us!

Spirit of Flight Center Member Benefit Program

Pay a one-time registration fee of $24.95, plus the cost of 1 month of membership at the regular price ($24.95) and get an additional year free. This Spirit of Flight Center Member Benefit is renewable every year for as long as you remain an Active Spirit of Flight Center Member.

Eligibility
1.Be an active Spirit of Flight Member and provide documentation verifying your good standing.
  - OR -
2. Provide a copy of your receipt from your last tour, visit or donation to the Spirit of Flight Center dated within the past year (365 days).

Support The Spirit of Flight Center, become a part of the Spirit of Flight, arrange a tour, make a donation, or purchase an annual membership today.

Active Spirit of Flight Members receive one (1) year of service free of charge when you pay for 1 month of Avjobs service at regular price.  This Spirit of Flight Member Benefit is renewable every year for as long as you remain an Active Spirit of Flight Center Member.

Visit the Spirit of Flight Center Member Benefit Program page for additional details.

Support The Spirit of Flight Center, become a part of the Spirit of Flight, arrange a tour, make a donation, or purchase an annual membership today.