Why the Pre-flight Safety Brief Did Not Work on SWA 1380

Stay up to date on the latest in Aviation Security and scheduled training and certification programs From our friends at Leading Edge Strategies™ Arvada, Colorado

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MARTY MARTINEZ _ AP
The recent emergency landing of the Southwest Airlines flight 1380 goes to show the importance of listening to the in-flight safety briefing. The life you save may be your own. However, just telling people to "listen to the briefing," isn't going to change behavior. As a frequent flyer myself I understand how repetitive the in-flight bright briefing can be. 

We've all heard it thousands of times and when you hear something that many times after a while you simply don't hear it.
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