When it comes down to it, recruiting is a lot like marketing. So if marketers are constantly A/B testing their landing pages or calls-to-action, shouldn't recruiters and job advertisers be doing the same for their job listings?
If you're still hung up on what exactly A/B testing is, Optimizely describes it as
|a method of comparing two versions of a web page or app against each other to determine which one performs better. A/B testing uses data & statistics to validate new design changes and improve your conversion rates. A/B testing lets you ask focused questions about those changes and then collects data about the impact of those changes.
Benefits of A/B Testing Job Listings
A/B testing your aviation job listings is great for a number of reasons. At your company, who usually writes the job listings for your open positions? Is it the Recruiter or the Hiring Manager? With A/B testing, you can have each person write their own version of the job listing and see which performs better. After testing multiple versions, your team will have a better understanding of what parts of your job listings resonate with aviation professionals (and which parts turn them off).
What Specifically to A/B Test
Your options here are endless. But we'll give you a few to get started.
- The title of the open job (ex: Senior Aviation Professional vs. Experienced Aviation Professional)
- Where to list the job requirements in the body of the post (ex: at the beginning or at the end)
- Including certain qualifications (ex: five requirements vs. 15?)
- Requirements or Preferred Skills
- Writing about the company culture
- Requiring a cover letter upon application
- Sending a resume by email or using your ATS
How to A/B Test Your Job Listings
Avjobs allows you to A/B test your jobs within our platform. So poke around (or call up our support crew and see how we can help) and do some tests to get a hang of it.
If you're posting open jobs to your own website, you can A/B testing things like the page's layout, the font size or color, using different photos or images on the page, method of application and much more. Do applicants drop off after they see that a cover letter is required? Do visitors apply for the job more often when the "Apply" button is green or blue?
Measuring Your Results
To effectively measure results and compare your efforts, it's important to always have a control and a variation. You'll likely want to track things like the number of views, click rates, and number of applicants. You can also follow the applicants throughout the entire hiring process and see what ended up happing to applicants from each test group.
Other Things to A/B Test
Once you get a taste of A/B testing, it's likely you'll become addicted. In addition to testing out variations of job listings, you can also test things like subject lines in your recruiting emails, images you feature on your company culture website, or the number of fields you require applicants to fill out when they apply for the job.
Include Your Job Posting in the Avjobs Weekly Jobs Newsletter
The Avjobs weekly newsletter subscriber base is pretty big and growing faster than ever before. Now you can use it to get your jobs in front of our huge base with our new job insertion tool.
To include your job in the Avjobs Newsletter:
- Post your job.
- Click “Add to Newsletter” on the job posting confirmation page.
- Click the big blue button labeled “Add to Newsletter”
Your job title, location and a brief overview of your job will be sent to our newsletter subscriber base with a hyperlink to your job posting online.
You’ll also receive a confirmation that your job was added to the newsletter and your Avjobs hosted RSS News feed.
You can re-add your job to the newsletter every 30 days.
Add your job to the newsletter
Employer Log In
Avjobs simple interface is a plus when it comes to the ease of posting and viewing jobs. Avjobs also has some of the leading employers, such as Boeing, AAR Corp and General Atomics on the site. The job posting process has been revamped, and the starting point for unlimited users is $99.
Posting jobs with Avjobs allows for the exclusiveness of aviation and the exposure of an all-inclusive job site. Avjobs.com is run by Avjobs, Inc., which is a big name in the aviation job board sphere. Employer plans are reasonable, and plans include a custom mini-site option for companies to build their brand.
Aside from its smile-inducing name, Avjobs is an aviation jobs site that updates daily to aviation specific users.
You can post all your jobs on it, with lots of options for advertising time, volume and amount of exposure.
Everyone has heard of Avjobs, and if you haven’t, you’ve heard it now. Avjobs is a hub for aviation jobs, so it is a no-brainer to reach inquisitive, aviation-savvy minds. The pricing ranges from $99 to $1,699, dependent upon the level of service and amount of desired exposure.