Aviation Ad Network ™ for Advertisers: Terms to Know
Aviation Ad Network ™ is an advertising revolution. Your ads can be seen by thousands of people searching specifically for what you have, and you pay nothing until a searcher clicks your ad to visit your website. Boost business by knowing which website elements to test to optimize your ad campaigns; become familiar with Aviation Ad Network ™ jargon; and know how to build the best online ads.
• campaign: Your ad or set of ads.
• ad position: The placement of an ad on publisher pages. Position #1 is at the top of the list.
• bid price: The maximum amount of money an advertiser is willing to pay for a click from a given ad.
• call to action: Directions within an ad or a web page for the reader to take an action.
• ad cloning: A process of testing that yields the highest odds of success.
• conversion: A desirable action by a website visitor, including joining a mailing list, buying a product, calling a phone number, or downloading a file.
• CPC (cost per click): The amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on competition. You are always 100% in complete control of your costs.
• CTR (click-through rate): The number of clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective you should consider the ad.
• Display network: Publisher websites including, forums, or blogs that aren't owned by Aviation Ad Network ™, but have Aviation Ad Network ™ for Advertisers ads (also known as Network ads) on them.
• impression: The display of an ad on a web page.
• landing page: The first webpage shown after an ad is clicked. The page is constructed to appeal to the same desire as the ad.
• Permission Marketing: A term we regularly refer to when discussing the Search network, and the fact that someone is actively searching for a solution to a problem.
• PPC (pay per click): The advertising model that charges advertisers only when their specific ads are clicked.
• Search network: The online network people go to when searching for a solution to a problem they're having.
• traffic: The number of visitors to your website.
• visitor value: How much money, on average, a single visitor to your website is worth.