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Marketing Analytics Manager
Marketing Analytics Manager
We are a global broadband services and technology company that securely connects consumers businesses governments and military to the internet anywhere in the world whether on the ground or in-flight. Imagine contributing to award-winning innovations in high-capacity satellites secure ground infrastructure and satellite and Wi-Fi communications services. Thats what enables ViaSat to extend the reach and accessibility of broadband internet globally and if that excites you you might be the right fit for our Marketing Organization.
As the Marketing Analytics Manager you will be responsible for maintaining and evolving the reporting dashboards modeling and analysis to support the marketing organization. The purpose of this position is to understand and quantify the effectiveness of sales and marketing tactics and then apply those insights to shape future investment decisions. Market targeting marketing sizing media mix and spend levels are all decisions this role will have great influence over.
You will be responsible for identifying the KPIs sourcing necessary data updating and maintaining existing databases and enhancing existing marketing dashboards. An understanding of relational database principals is critical but this is not a database administrator role. The emphasis of this position is on the ability to translate data into business insight. A large portion of your time will be spent on ad hoc analysis for executive level.
+ 5+ years of related experience
+ Expert level competency with: Excel database tools like Alteryx and data presentation tools such as Tableau
+ Business reporting modeling and scenario analysis.
+ Understanding of financial metrics and subscriber lifetime time value concepts.
+ Sales forecast development.
+ Competency with statistical methods and principals such as regression and statistical significance.
+ Degree in Finance Marketing Economics Math Statistics or similar quantitative discipline.
+ U.S. Citizenship or Lawful Permanent Residence status may be required for some projects in which case verification of such status will be required upon accepting employment.
+ Experience designing and analyzing in-market trials.
+ Require travel up to 10%.
+ Experience applying statistical techniques such as Regression Clustering and Survival analysis.
+ Experience supporting sales marketing direct marketing and online advertising teams.
+ Experience using Google Analytics for online traffic analysis.
+ Experience leading cross functional teams.
+ Direct marketing campaign management and assessment experience
+ Experience implementing (either directly doing the work or project managing 3rd parties) marketing mix and attribution models
+ Experience using statistical tools such as R to assess business performance
+ MBA or Masters degree is preferred
Living in Denver means you get to enjoy panoramic vistas on your morning commute three hundred days of sunshine the largest public parks system of any U.S. city world-class theatre museums and sports teams and a cost of living thats easy on your wallet!
Do you hear an opportunity knocking on your door? Why not submit your resume and see where this road takes you? Its easy and only takes a few minutes. We look forward to hearing from you.
ViaSat is an EEO/AA/Disability/Protected Veteran Employer. U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status verification of such status will be required upon accepting employment.
Marketing Analytics Manager job at ViaSat
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