Marketing Senior Manager Commercial Aviation Hot

Marketing Senior Manager Commercial Aviation job at Embraer in Beijing

Description, duties, responsibilities

Senior Marketing Manager Commercial Aviation Embraer China

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Purpose of this role:

• Reporting directly to the Marketing VP of Commercial Aviation Embraer China based in Beijing;
• Maximizes the perceived value of Commercial Aviation solutions within the region of responsibility;
• Works in the processes regarding monitoring and analysis of aerospace markets;
• Coordinates multidisciplinary tasks integrating internal teams regional offices and other company areas;
• In alignment with sales team develop potential opportunities for placing aircraft leading the process during prospection phase.

Key Accountabilities:

• Perform all necessary market research activities to determine the best strategies to reinforce the Companys brand product and service awareness in the region of responsibility;
• Diagnose market trends and forces that impact the marketplace and its players detecting opportunities and anticipating threats for solutions;
• Perform detailed bottom-up analysis of commercial airline operations in the region in order to identify priorities and concentrations for the Marketing and Sales campaign pipeline;
• Develop market opportunities (prospection phase) nurturing them toward full-fledged business development cases in alignment with the sales plan;
• Assist in the creation of the annual Strategic Sales Plan;
• Build the Companys value proposition for the sales campaigns;
• Prepare ad-hoc country and carrier-specific studies as well as develop comprehensive presentation materials deemed to be high priority and / or high value as required;
• Develop and nurture external industry contacts as well as visit customers in order to present relevant analyses enhancing solutions awareness and perceived value;
• Support local promotional marketing strategy priorities which may include messaging/ external communications event planning / coordination and other promotional activities related to the Commercial Airline Market as required;
• Prepare and deliver persuasive sales marketing and technical presentations;
• Prepare aircraft performance economic and technical analysis during all phases of the sales campaign;
• Understand competitive environment and competitors product solutions leveraging the Companys strengths in the marketing speech and technical analysis;
• Provide intelligence related to airline sales opportunities and airline markets by collecting analyzing and summarizing industry data/trends and communicates findings to the Company;
• Improve analytical and research tools required to perform critical analysis on airline market activities;
• Working according to the Companys compliance guidance and code of ethics.

Requirements:

Category: PROF
Area: Marketing

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