Why the Pre-flight Safety Brief Did Not Work on SWA 1380

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MARTY MARTINEZ _ AP
The recent emergency landing of the Southwest Airlines flight 1380 goes to show the importance of listening to the in-flight safety briefing. The life you save may be your own. However, just telling people to "listen to the briefing," isn't going to change behavior. As a frequent flyer myself I understand how repetitive the in-flight bright briefing can be. 

We've all heard it thousands of times and when you hear something that many times after a while you simply don't hear it.
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