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Aviation Ad Network is an advertising revolution. Your ads can be seen by thousands of people searching specifically for what you have, and you pay nothing until a searcher clicks your ad to visit your website. Boost business by knowing which website elements to test to optimize your ad campaigns; become familiar with Aviation Ad Network jargon; and know how to build the best ads.
• campaign: Your ad or set of ads.
• ad position: The placement of an ad on publisher pages. Position #1 is at the top of the list.
• bid price: The maximum amount of money an advertiser is willing to pay for a click from a given ad.
• call to action: Directions within an ad or a web page for the reader to take an action.
• ad cloning: A process of testing that yields the highest odds of success.
• conversion: A desirable action by a website visitor, including joining a mailing list, buying a product, calling a phone number, or downloading a file.
• CPC (cost per click): The amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on competition. You are always 100% in complete control of your costs.
• CTR (click-through rate): The number of clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective you should consider the ad.
• Display network: Publisher websites including, forums, or blogs that aren't owned by Aviation Ad Network but have Aviation Ad Network for Advertisers ads (also known as Network ads) on them.
• impression: The display of an ad on a web page.
• landing page: The first webpage shown after an ad is clicked. The page is constructed to appeal to the same desire as the ad.
• Permission Marketing: A term we regularly refer to when discussing the Search network, and the fact that someone is actively searching for a solution to a problem.
• PPC (pay per click): The advertising model that charges advertisers only when their specific ads are clicked.
• Search network: The network people go to when searching for a solution to a problem they're having.
• traffic: The number of visitors to your website.
• visitor value: How much money, on average, a single visitor to your website is worth.
Creating an Aviation Ad Network campaign is easy. The following list details several helpful hints that can save you time and provide an enhanced understanding of your expected results when you're creating an Aviation Ad Network campaign:
• Separate search partners and publisher network traffic into different campaigns. Keep your traffic streams separate so you can track the visitor value from each stream individually; optimize your sales funnel for each group.
• Separate broad, phrase, and exact match types into separate campaigns (or if volume doesn't allow separate ad groups) in order to monitor how differently those ad types perform.
• Create tightly focused ad groups with closely related keywords. Avoid sloppy ad groups with thousands of words all pointing to some loosely related ad. Group common desires and mindsets, write targeted ads, and send each to a targeted landing page.
• Place underperforming keywords in new ad groups and optimize the ads for those keywords. If one of your top traffic keywords in an ad group is getting a significantly lower CTR than the rest, move it to its own ad group and write an ad with that keyword in the headline (and perhaps in the URL).
• Run the same ads both with and without keywords. The reporting section will give you an exact view of the performance of each ad. Use these results to determine if with or without keywords is best for you and your ad goals.
• Add long-tail keywords to decrease CPC and increase traffic. Three- and four-word phrases tend to have less competition and represent buyers rather than lookers.
• Focus your energy on the changes that will make the biggest difference. Before managing and optimizing your account, sort campaigns, ad groups, and keyword lists by impressions. Start where the most traffic is so your improvements lead to increased or more qualified visitor flow.
Your most important Aviation Ad Network ™ job is to test and identify keywords (or lack of keywords) and other elements of your site to make sure you're getting the best response possible from your traffic. Here are a few suggestions about the best landing page elements to test for these purposes:
• Headline: Use the results from your ad reports to create different headlines. Proclaim a big benefit, ask a question, start telling a story, make a scary prediction, and so on.
• Location of call to action: Try the call to action on the right or the left, above the scroll, every four paragraphs, and so on.
• Graphics: Test different photos of the product. Add a shadow. Make the pictures bigger or smaller. Experiment with removing the header graphic. Try different colors and fonts for text and hyperlinks.
• Background color: Try lighter or darker colors, warmer or cooler, with or without repeating background graphics.
• Multimedia: Test adding audio or video to your page to orient, instruct, and win over your visitor.